MODELED EXAMPLE / NOT CUSTOMER DATA
PLUMBING / AFTER-HOURS COVERAGE
$1,300estimated booked value / month
18eligible missed calls
8qualified opportunities
4modeled jobs booked
$325average first ticket
Pro plan: $4992.6x modeled value
The cost of doing nothing
Someone is calling a shop like yours right now. Nobody is picking up.
74% of calls to contractors go unanswered. The caller does not wait and does not leave a voicemail. They dial the next name on Google. This page is the research-backed math of leaving your phone the way it is.
Your number, not ours
Run the math on your own shop.
Two sliders. Published research does the rest. This is the number that walks out the door every year while the phone rings out.
Missed-call loss estimator
$52,416
estimated yearly revenue that goes to whoever answers instead
TradesAnswer Pro: $5,988 a year. 8.8x less than the modeled loss.
Assumptions, shown so you can argue with them: 80% of callers who reach voicemail do not leave a message and call a competitor (industry research). A conservative 45% of those callers would have booked if answered. Yearly figure = weekly missed calls x 52 x 0.80 x 0.45 x your ticket. This is a model of revenue at risk, not a promise of collected revenue. Full sources in the missed-call math article.
Three calls, two endings
The same phone call, with and without an answer.
These are the operational scenarios we build and test before any pilot goes live. Each one shows both endings. Only one of them costs you money.
The burst pipe while you sleep
WITHOUT / TONIGHT
Water is crossing the floor. The homeowner gets your voicemail, hangs up, and calls the next plumber on the list. By morning your phone shows one missed call and nothing else.
Research: a missed emergency call costs $500 to $900. The 2 AM caller is the least price-sensitive customer that exists.
WITH TRADESANSWER
Riley answers in under 2 seconds, confirms the address and callback number, follows your shutoff guidance, marks it urgent, and texts you one complete alert.
You wake up to a booked emergency at your after-hours rate, not a hang-up.
The call that comes while the crew is on another job
WITHOUT / THIS WEEKEND
Every tech is occupied. The call rings out. The caller does what 80% of callers do: skips voicemail and books whichever competitor picks up first.
The job existed. It just went on someone else's calendar. HVAC shops lose an average of $45,600 a year exactly this way.
WITH TRADESANSWER
Riley checks the service area, captures the system problem, offers an approved appointment window, and books it into your calendar with a text confirmation to the caller.
The caller has a confirmed slot before they ever open Google again.
The burning smell near the panel
WITHOUT / ANY NIGHT
A possible-danger call lands in the same voicemail queue as the price shoppers. Nobody triages it. The caller either escalates on their own or becomes another company's grateful story.
Safety calls are the ones your reputation is built on, and voicemail treats them like routine scheduling.
WITH TRADESANSWER
Riley uses only your approved safety language, directs emergency escalation where required, never diagnoses or improvises, and sends you a priority alert immediately.
The dangerous call gets handled like a dangerous call.
What recovery looks like
Three shop models, priced against the plan.
Conservative funnels using the assumptions above. Models, not customer data. Swap in your own phone log before deciding anything.
MODELED EXAMPLE / NOT CUSTOMER DATA
HVAC / PEAK-SEASON MONTH
$3,400estimated booked value / month
33eligible missed calls
14qualified opportunities
8modeled jobs booked
$425average first ticket
Pro plan: $4996.8x modeled value
MODELED EXAMPLE / NOT CUSTOMER DATA
ELECTRICAL / SMALL SERVICE SHOP
$1,650estimated booked value / month
15eligible missed calls
6qualified opportunities
3modeled jobs booked
$550average first ticket
Pro plan: $4993.3x modeled value
Estimated booked value is not collected revenue or profit. It equals modeled jobs booked multiplied by the stated average first ticket.
The price of waiting
Doing nothing is the most expensive plan.
Take the middle shop model above, a modest $2,000 a month at risk, and let the calendar run. The subscription is not the number that should scare you.
| If you decide in | Modeled revenue at risk | Cost of the free pilot |
|---|---|---|
| 2 weeks | about $1,000 | $0 |
| 3 months | about $6,000 | $0 |
| 6 months | about $12,000 | $0 |
| A year, like most shops | $24,000, and up to $45,600 for HVAC per the research | still $0 |
The research says plumbing companies lose up to $125,000 a year to unanswered phones. Nobody has ever lost money by measuring their own missed calls for 14 days.
While slots last
Two founding slots. Then the free month is gone.
Founding companies get a free 30-day pilot and priority tuning in exchange for letting us publish the verified numbers, good or bad. When both slots are filled, the standard 14-day pilot is what remains.
2 of 2 founding slots open right now